“The partnership with bwin allows UEFA to engage more openly with the sports betting sector, giving greater access to market ❤️ intelligence and support from both a sports integrity and a commercial perspective.
UEFA is investing more in its fight against match-fixing ❤️ by further developing its internal unit of experts and investigators in the field and is also currently looking at options ❤️ to exploit its competitions data for betting purposes in a move to engage further with betting operators and enhance its ❤️ visibility on the betting market.
The sponsorship rights also provide the use of content and footage from both competitions on bwin’s ❤️ own platforms, along with access to tickets and hospitality to create incredible experiences and entertainment for its customers.
“It also provides ❤️ bwin with a formidable platform to reach fans in regulated sports betting markets around the world, highlighting our unparalleled combination ❤️ of the best product and the most responsible environment in which to bet.”
Image: UEFA
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