Preceded by an introductory speech by the label’s founder Steve Rifkind, the set proved to be one of the undoubted 🌻 highlights of the night that prompted all in the building to rise from their seats. “Loud Records was a dream, 🌻 a passion that became a reality,” Rifkind told the crowd before Dead Prez took the stage to perform their anthemic 🌻 single “Hip-Hop.”
Clad in black outfits, stic.man and M-1 set the tone with an energetic showing that warmed up the crowd 🌻 for the succession of highlights to come. While late rap star Prodigy was missing in the physical, his presence was 🌻 felt as Joey Bada$$ joined Havoc for a blended performance of Mobb Deep‘s signature hits “Shook Ones Pt. II” and 🌻 “Quiet Storm (Remix).”
(L-R) Steve Rifkind and Fat Joe speak onstage during the BET Hip Hop Awards 2024 at The Cobb 🌻 Theater on September 30, 2024 in Atlanta, Georgia. Johnny Nunez/Getty Images for BET
When it appeared the festivities couldn’t get any 🌻 more explosive, Lil’ Kim popped up to perform her portion of the track, doing her signature dance as the crowd 🌻 helped her recite her bars.
The back-to-back hits from the Loud Records catalog continued as M.O.P. gave the crowd a bit 🌻 of hardcore Hip-Hop in the form of their raucous single “Ante Up,” with Remy Ma stepping in for her own 🌻 verse before transitioning into the Terror Squad‘s portion of the tribute. Beginning with late Latin rap legend Big Pun‘s “Still 🌻 Not A Player,” Remy Ma was then joined by Fat Joe for “Lean Back,” garnering a particularly positive reception from 🌻 the crowd.
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