bwin, the leading online sports betting and gaming brand from Entain, launches a new fan-led campaign today across Europe: ‘Love 4️⃣ Knows No Boundaries’.
Football fans across Europe have an exciting season ahead, as the most important club competitions in European football 4️⃣ – the UEFA Champions League, UEFA Europa League and UEFA Europa Conference League – are now up and running.
bwin’s latest 4️⃣ ‘Love Knows No Boundaries’ campaign is all about the fans – bringing them together through the love of football. A 4️⃣ short film is the centrepiece of the campaign, featuring real fans from across different cultures where they talk about their 4️⃣ passionate love for the beautiful game, their football clubs, the special thrill of an away trip, and their most memorable 4️⃣ moments as a fan.
The launch of the campaign reinforces bwin at the heart of Thursday night European football, as the 4️⃣ brand enters the second year of its proud partnership with the UEFA Europa League and Conference League.
The campaign will go 4️⃣ live on TV, online, and in stadiums across 7 of bwin’s key markets¹, localising it for each customer audience. bwin’s 4️⃣ customers will be able to follow their favourite teams throughout the tournament as the competition heats up and ultimately culminates 4️⃣ in Budapest and Prague.
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