Before they introduced a sportsbook, Betfair and its exchange was seen as the choice of the ‘thinking man’.
This was exactly 👌 the reason that they decided to introduce their sportsbook – a site that takes bets just like a regular bookmaker 👌 – to capture the more recreational customer. The customer that isn’t wishing to be the thinking man.
Betfair were already beating 👌 the traditional bookmaker with their exchange; next it was time to play them at their own game.
Betfair Exchange offers higher 👌 prices than any bookmaker (99%+ of the time) and this is because you’re betting against real people, – with Betfair 👌 themselves simply taking a small commission to earn their keep. No bookmaker margins, here.
However, with the way their odds system 👌 operates, the opportunity to came about to trade the odds as they increased or decreased in price.
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